Corporate Branding Strategic Development Overview
Pite Creative has produced many stand-alone products and an initial stategic meeting can often save time and money. For example, by producing conference booth graphics simultaneously to an integrated PowerPoint presentation, coherent work flow will streamline production. Similarly, producing a company’s logo for online usability without consideration of identity – letterhead and business card development – can save redevelopment down the road.
Regardless of the product – be it stand-alone or integrated – an indepth discussion is the first step. This would include a review of all existing company materials; the intended audience; examples of peer group materials; the timeline for production and end-use requirements.